This does not take about The Chirch at all.
It is comforting to read that the Atlanta music scene is alive, well and growing (“The Future is Now”), in light of the meltdown of the worldwide music industry. The development of a strong community of musicians, venues, practice spaces and fans will be critical to the future life of music in Atlanta. But as with musicians in every city in the US, Atlanta’s musicians and songwriters will continue to face an uphill battle for national recognition. Why? Because record companies have capitulated to streaming services in a failed attempt to curtail piracy, to the extent that they’ve accepted ownership positions in certain streamers. No streamer is making money (check out the $Millions that Spotify loses…), even though they pay artists very poorly and songwriters hardly at all. Despite this fact, streaming service freemiums have shot the present culture of music lovers into space. The culture has changed completely; no one is buying music anymore - - fans only listen. They don’t care about OWNING music. The result of this culture change is that a $15B US industry 15 years ago is a $7-8B industry now. With the revenue decline, record companies have had to slash budgets for promotion, A&R, artist development and tour support. This is a disaster for new artists and songwriters. Companies no longer have the luxury of keeping an artist on the roster long enough for them to develop a large audience, while streaming music has never translated into significant sales. For a flourishing national music community to succeed, musicians and songwriters have to be able to make a living. That’s become pretty difficult now.
The future of Atlanta's music scene is BRIGHT!
My name is Zane Smith. Rapper/Producer from Lithonia, GA.
My mixtape "SWATCHES" just released on DatPiff which is more like an audio narrative.
I would appreciate it if the CL staff gave it a listen! There is a moral to the story!
Creative Loafing Atlanta
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