Radio has been horrible since the corporate takeover that started in the 80s and really took hold in the 90s. Nowadays, radio is no place to discover new music, it's the place you go to hear 10 minutes of commercials for every 15 minutes of thoughtless "music".
The problem with Big Boi's "vision" is that he doesn't have a real grass-roots strategy. Where is his mixtape presence? Where is that dope, rewindable verse that knocks other cats out of the box? Why should I care about Big Boi's music, when all Big Boi appears to care about is riding on old fumes? Between he and Dre, I think more like Big Boi, but let's be honest... Dre is the superior lyricist and the better songwriter. Big Boi needs to slow it down, ride inside the rhythm instead of stand on top of it, and actually give the listeners some rhymes that are memorable. In short, stop rapping so damn fast. You don't have to slow it down to T.I. levels, but think along the lines of Ludacris or Ice Cube. Clever wordplay, dope beats and memorable lyrics. It's not rocket science, you know. Also, how the F did CL give Outkast "first" props ahead of Arrested Development?
Creative Loafing Atlanta
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