@Ironbaker -- you hit the nail on the head. It's purely an advertising expense. Instead of running a print ad or advertising in the archaic Savvy Shopper, your business can choose to advertise via Scoutmob or any of those other popular coupon deals.
I spoke with one restaurant owner who said that Scoutmob was the best because customers tended to order a lot more (and therefore spend a lot more) when they used Scoutmob as opposed to those other coupon deals. He found that customers would only buy the coupon amount and that was it.
And, I completely agree that the restaurants should add in the tip pre-check. I always expect them to do so because it says it in the "fine print" but so far, no one ever has added it. And yes, I tip on the pre-discount amount. I used to be a server and cheap people suck.
Creative Loafing Atlanta
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