Dehydrated cane juice isn't a euphemism, it is the name of the ingredient.
I could have also listed the ingredient by its name, sucanat, which would have been my preference. There is a full description of the product, including its nutritive benefits over refined sugar, on the producer’s website:
However, the name is a registered trademark of the producer, and I didn’t wish to risk infringement by its unauthorized use. It is not 'brown sugar', a term which I'm sure you know describes granulated sugar that has had a portion of the molasses added back to it after being refined.
There was no deception, nor attempt to hide the fact that the ketchup is sweetened and contains sugar, intended in the choice of term. In retrospect I might have chosen 'whole cane sugar' instead, as it is my objective to focus on what something is… not what it isn't.
Also, the sugar came from cane grown in Brazil. If anyone out there in the interwebs is feeling helpful and knows a place to find dehydrated cane juice made from Florida cane in our fair city, please share.
PS- Also Sylvar, props on 'pillory' that's vocab you don't bump up against on a daily basis. If you care to deride me more directly: my email address is firstname.lastname@example.org. Additionally, it is neither my concern, nor do I wish to know, what manner of undergarments people choose to wear while enjoying the products I make.
Creative Loafing Atlanta
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