The article isn't denying anything you are saying about the value of growler stores. I am curious to know which of the breweries mentioned in the article are starting draft-only or will have a bottling and/or canning line. Can anyone chime in on this?
Also, the fact that breweries cannot sell growlers directly to the public is beside the point of the distribution challenge. Breweries absolutely need distribution - there's no denying that. Having the ability to sell a growler directly from brewery won't change the fact that the brewery will have and need a distributor.
There are many layers to the distribution issue in Georgia. The big issue is unnecessary prohibitions that are one sided and hinder growth in state revenue and jobs.
I think the best first step in helping the situation on the brewery's side would be to allow breweries to directly sell 288 ozs. (equivalent to one case) of beer per person per day. That would include growlers. Can anyone make a reasonable argument as to why breweries should not be allowed to do this (that it's a necessary prohibition)?
I'll bet A LOT of money that Orpheus will not be open July 2013 - probably not even in 2013 at all. It takes at least 6 months for brewing equipment to arrive after placing the order and Jason Pallett says he plans to order his equipment in March (easy math...September at the earliest). From there it takes at least a month to install/train and then you have to brew, ferment, condition, package, etc. Also, he is only half funded and doesn't even have a location picked out or secured. I sense this guy doesn't know what it takes to open a brewery. What's his experience in the beer industry? Can't deny that it is good publicity to weasel your way into this article, but I personally don't understand why you would misrepresent yourself like that. Hopefully Orpheus will one day open (probably in 2014) and the beer will be tasty.
Creative Loafing Atlanta
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