@Rodney and the others that say becoming a neosoul/Hip Hop station is going to make it better for WCLK..I would NOT contribute a dime to that.
I disagree with most of the ones saying , the Jazz format is dead.. when in fact if you go to the books, the station is failing because the management failed to play the music the donors paid for. I want real Jocks & real Music... when the station was playing the mixed format with more leaning to classic jazz , Latin, Blues & that Vibe stuff was on late at night.... so it didn't hurt the prime hours. You got to Know what to play regardless of how old it is.. as a patron of the arts...I sent in my $500 dollars or $250 /$100 donation each and everytime you asked... all I asked for is play jazz music , Not Neo soul, Reggae or hip Hop.. There were already a ton of Hip/Hop, R&B /Urban contemporary/ 290 club crowd stuff. AS the JAZZ VOICE of the CITY ??? Ken Baty's stuff & some of the Saturday night stuff was not what I paid for. Carl Anthony, Abdul late night, Thomas Simmons on weekend was the truth! Daytime kinda sucked most drive-time mornings to evening....The best of classic jazz was not being played, just cliches of jazz musicians.. I even worked on fund raising drive most of the years I lived in Atlanta... One of the best phrases I ever read was in the Creative Loafing in an early 2000 article on Jazz in Atlanta-- the "The Town Where Any Shiny Horn Will Do" .. that summed it up for me & my friends in Jazz. You Can't Be All things to ALL the PEOPLE???
Wow... what a mess.. WCLK has been in trouble for the last 10-12 years .. poor station management, Nepotism, Cronyism, lack of passion , no commitment on the part of staff to improve or create new concepts to fully engage the community & properly promote the station through new media methods ie;social media, expand the live stream audiences which would bring in listeners internationally. which would have brought back respectability to the so-called "Jazz Voice of the City" .
All Jazz Radio listener-supported stations had to make this adjustment. Good news , it can be fixed ,but not without an enema FIRST!!..from top , down to the weak DJ hosts thats trying to save their jobs.. Pathetic! Makes me wonder what are they teaching in those classes at Clark Communications Department??
Creative Loafing Atlanta
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