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"Some producers have that effect on artists. [The artists] are really into them, no matter what [their beats] sound like," Bang says. "That shit don't complement his style." As a parting shot, he posits that Gucci could have been as popular as Lil Wayne, but the failure of The Appeal "killed his whole momentum."
Oddly, Bang reserves his kindest words for Ke$ha, of all performers, the hugely-popular but oft-maligned pop tart who's been called a talentless studio creation. Bang, however, insists she can really spit: "She's a real artist. She's dope as hell. She's rapping, and really killing it." He co-produced "Sleazy" for her recent Cannibal EP, a collaboration which came about after she declared him one of her favorite producers.
It's exactly this sort of mentality that has sustained Bang all of these years. He doesn't care what others think, doesn't follow trends and remains confident in his own abilities. Had he taken a quick, easy route to mega-fame — say, by linking up with Bad Boy — he might be a household name, but then again he might have been quickly chewed up and spit out.
"I could be all over the TV like Pharrell and them if I was deeply embedded, but that's not what I wanted to do," Bang says. "I value independence too much."
It looks fun cheers
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