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Consumer Culture

Best boot camp: FitWit

Staff Pick

A cold beer with friends after a long day of work is a fine thing, and certainly a more tempting way to unwind than a three-mile run and a few sets of jump lunges. Unless you're a member of FitWit, that is. Launched in Atlanta in 2006 by a pair of former teachers/coaches as an after-school fitness and tutoring program for local youth (get it - FitWit), the boot camp quickly caught on with adults because it turned out to be so damn fun. Ask any FitWitter why she keeps saying no to a frosty pint and yes to a harrowing kettlebell workout and the answer will undoubtedly be "the people." FitWit combines group exercise with individualized workouts by professional trainers so that campers can work toward personal goals with a support system, but without the pressure of unreasonable competition. Camps in Decatur, Grant Park, North Druid Hills, and Midtown make finding the time to exercise easy with multiple morning and evening sessions. A portion of each month's profits benefit the FitWit Foundation, a nonprofit sister organization that continues the program's original mission of youth health education. After all the calories burned with FitWit, we can drink to that, can't we? www.fitwit.com.
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