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Best Independent Boutique with Hard-to-Find Labels: Veruca Boutique

Staff Pick

From porch parties to “mystery designer” Sunday sales, Midtown’s cozy VERUCA BOUTIQUE knows how to show off its stuff. And much of that stuff is homegrown or hard to find. The store sells purses and jewelry by six Atlanta designers and carries the ultra-feminine yet ultra-modern designs of Laurie Loo (aka former Atlantan Laurel Wells). It also stocks garments by dozens of other designers, such as reconstructed and one-of-a-kind vintage pieces by Super Lucky Cat and luscious silk dresses and blouses by Alice & Trixie. Veruca’s not just for the ladies, either. Men’s designers include the new-to-the-U.S. Spanish brand Lois and retro-themed BC Ethic.

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