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Consumer Culture

Best Retail Makeover: Phipps Plaza

Staff Pick

For a time, Phipps Plaza was off our browsing radar. It wasn’t so much the divine designer offerings, it was that so little seemed to change. Was there ever a time when Versace and Gucci didn’t inhabit the Saks wing? But when we saw that the uber-hip, ultra-exclusive Barney’s CO-OP was coming to town, we took notice and reconsidered our opinion. Now we browse through the mall as though in a museum, reawakened to the beauty at Jeffrey, eagerly discovering the new world of Jimmy Choo, and dreamily running our fingers over the Chanel at a redesigned Saks. When the stores have sales, we’ve found that the prices are good enough to skip out on crowded Lenox altogether.

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