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Best Sporting Goods store: Phidippides

Staff Pick

Both novice and expert runners know that if they want to save their soles (and ankles, or calves) they need to head to PHIDIPPIDES. Staffed by some of the most knowledgeable salespeople you’ll find in the city, these guys will not rest until they’ve analyzed your every movement quirk and determined the best shoe to keep you jogging safely. Each fitting requires a light jog up and down their floor in several different styles of shoes and lots of questions to make sure you’re as comfortable with the decision as they are.
1544 Piedmont Road, 404-875-4268; 220 Sandy Springs Circle, Sandy Springs, 404-255-6149. www.phidippides.com.

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