FUKK what you heard 

+Fresh.i.Am+'s streetwear-inspired movement proves the South has something fashionable to say

UNMASKED: C.Will (from left), Oni Roman, and Tunde Ogunnoiki have turned the brand +Fresh.i.Am+ into a meaningful movement.

Joeff Davis

UNMASKED: C.Will (from left), Oni Roman, and Tunde Ogunnoiki have turned the brand +Fresh.i.Am+ into a meaningful movement.

"Turn up. Turn up," Tunde Ogunnoiki deadpans, mindlessly pointing his index fingers in the air while rocking back and forth to A$AP Ferg's "Shabba." Ogunnoiki, along with Onisha "Oni" Roman and C.Will, the principals behind art and streetwear-inspired brand +Fresh.i.Am+, have finally…

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