Happy Hour with Whynatte founder Jesse Altman 

The man behind the drink talks booze, and how one simple dare changed his life

Founder Jesse Altman admits that Whynatte started in 2005 as a late-night dare to pair a shot of Jägermeister with a latte. It was the spark that would eventually become the canned coffee energy drink now found in bars, liquor stores, and…

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