Like Chef, like sandwich

If your pop has been a famous Chef, and you have been known to be a satanic hoagie, can you really say, “Like father, like son?” Maybe not. But Atlantan Ike Dirty — also known as Isaac Hayes III, son of the musical legend — is starting to at least dance around his father’s footsteps.

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The elder Hayes retired from his part as Chef on “South Park” last year in the midst of the Tom Cruise/Scientology episode flap, and he was given a gruesome animated death unlike anything Kenny’s ever seen (and Kenny’s died a whole lot). But Dirty will reprise his role as Broomwich, the evil sandwich from hell, on the film and video game currently in production for “Aqua Teen Hunger Force,” an animated cult program on Cartoon Network’s Adult Swim. He also does voice-overs for commercials and co-hosts an online radio program (www.myspace.com/dirtynthebees) that has fun with life in urban Atlanta.

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Oh yeah, he makes music, too. But rather than singing hot-buttered soul, Dirty slowly but surely has been making his own name as a producer. After crafting songs for artists such as Too Short and Redman, his breakthrough came late last year with “Money in the Bank,” an infectious song that’s become an anthem for local rapper Lil Scrappy. Ring tones are selling like hotcakes (already more than a million) and the video remains a staple on BET.

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Dirty’s sights are high; he named his production company Chartcontrol with the aspiration to dominate the pop charts with all kinds of different styles. The work is continuing to come in from top label heads like Lil Jon and Jermaine Dupri, making this 30-year-old a producer to watch this year.