Malcolm Gladwell's critics need the faith of David 

Publishing industry Goliath's epic battles with detractors throw monkey wrench in his own pop theory

LIKE A PRAYER: Über-successful writer Malcolm Gladwell returned to his Christian Mennonite roots while writing David and Goliath.

BILL WADMAN

LIKE A PRAYER: Über-successful writer Malcolm Gladwell returned to his Christian Mennonite roots while writing David and Goliath.

In the introduction to his latest volume of counterintuitive reasoning, Malcolm Gladwell describes David and Goliath: Underdogs, Misfits, and the Art of Battling Giants as "a book about what happens when ordinary people confront giants." He spends the next 270 pages attempting…

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