He's won a Grammy and was introduced by one of history's most successful groups (OutKast), but why is Killer Mike still known as "ATL's most slept-on MC," as heavyweight hip-hop mag XXL put it? The money and politics of the major record label are to blame for inhibiting the growth of a prolific lyrical genius. Columbia failed to promote his 2003 debut Monster after it recouped its cost in the first few weeks of release, and for the last two years, Sony sat on Ghetto Extraordinary, his brilliant follow-up album that still hasn't seen release (and maybe never will). Sick of wading through that sort of red tape, he's recently departed from sitting on the bench at Big Boi's Purple Ribbon Records to focus full-time on Grind Time Official (the label he actually conceived back in 1997).
The name is apt, describing a do-it-yourself stance of promoting on the streets and to mom-and-pop shops, and roll-up-the-sleeves hard work. In October, Mike released the critically acclaimed double-album I Pledge Allegiance (which notably took aim at the federal response to Hurricane Katrina as well as rap critics such as Oprah Winfrey and Bill Cosby), and is now readying the release of his next album, tentatively titled 16 in the Kitchen.
At last summer's Ozone Awards/TJ's DJs music conference in Orlando, Mike (one of the featured panelists) scoffed at the huge waste of resources on display. Promotional CDs and fliers littered the grounds of the host hotel as DJs, rappers and club promoters pushed their products on each other -- and didn't look for their real audience. During his discussion, Mike pointed out the folly and announced his plan to promote Grind Time Official: "Fuck this, I'm going to the 'hood after this with my CDs and T-shirts."
This revolution may or may not end up being televised, but one thing's for sure: Killer Mike will be grinding in a 'hood near you.
Killin it. So damn sexy
ooooohhhh, I'm so excited!! I can't wait to see them together!
come on man you know you got a bromance. you probably still rock that OutKast…