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20 most hated ATL bands, rappers, guilty pleasures, and electro douches — and why we love them 

A totally scientific, improbably irrefutable, fair and objective survey with which you will most certainly disagree

Page 15 of 21

Atlanta's Most Hated No. 7: Future

Dungeon dragon breathes hot fire


MAJOR SHADE

"Yeah seriously this guy sucks ... Please don't get caught up in the hype machine that keeps spitting out this whack trap rappers. It's doing more damage to Atlanta's rep than the Falcons' playoff performances." — Evan Williams, Creative Loafing


HATERADE

When Dungeon Family co-founder Rico Wade told his younger cousin he'd have to dumb his style down in order to get heard, the artist formerly known as Meathead took the advice to heart. Despite all the hullabaloo over Future's hip-hop lineage, the DF descendant bears little resemblance to Atlanta's most reputable rap family. Add to that Future's penchant for the Auto-Tune assist, and you have a recipe ripe for ridicule, but he's certainly a product of his time. The drug culture that has consumed Southern rap — whether slangin' it or sippin' it — is Future's real pedigree. His syrup-laced concoction of warbly voiced R&B melodies and trapped-out swag is an acquired taste — one best suited for a night full of clubs, drugs, and forgettable hookups. But like any narcotic, Future's astronaut high often leaves you filled with regret and a nagging headache when you crash land in the morning.


PLAYERADE

To understand Future's appeal, you have to appreciate a side of Atlanta that many would prefer to overlook. This is a dude who earned his hustler stripes dealing drugs in the pre-gentrified neighborhood of Kirkwood. Today, his booming bass loops reverberate with the repercussions of that high-speed, low-key life. Like a lot of contemporary trap-rap, it's aspirational, but it's also inspirational to those who can relate. And if you listen to the pained insistence in his Auto-Tune and syrup-assisted wails, it's not too far a cry from the Delta blues. Indeed, there's something mildly addictive about a street cat with a drug-addled voice choosing sing-songy melodies as his weapon of choice. Truth be told, he's the most melodic rap artist to come out of Atlanta since a certain DF duo named OutKast. — Rodney Carmichael

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