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Paul Rand: Defining Design 

When: Oct. 27-Jan. 26, 12 p.m. 2014
Phone: 404-979-6455
Price: $10 general admission
MODA celebrates the master of graphic design this fall with “Paul Rand: Defining Design.” Highly regarded as the “godfather of American Modernism,” Rand set the standard for 20th century advertising and graphic design, defining design as a unified activity, based on analysis and governed by imagination, the synthesis of form and content. The exhibition presents his work in an entirely new way by juxtaposing his iconic designs with some of the writings from his books, short films, interviews and access to the official Paul Rand website.


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