Ever think about A Christmas Carol's pro-consumerist subtext? Ebenezer Scrooge is a selfish miser until the ghosts terrorize him. Then he becomes a profligate shopper, starting with that fat Christmas goose. But the important lesson is that 'tis better to give than receive. Something to think about during the Alliance Theatre's undeniably lavish annual staging of A Christmas Carol, with Chris Kayser returning as Scrooge and first-time Carol director Rosemary Newcott promising a fresh, family-oriented production of David H. Bell's efficient adaptation. $15-$45. Hours vary, check website for details. Through Dec. 24. 1280 Peachtree St. 404-733-5000. www.alliancetheatre.org.