Steve Baskin just might be the only ING executive to have Angie Aparo, John Mayer, Edwin McCain and Shawn Mullins listed as friends on his MySpace page. But then, he's also probably the only ING exec whose moonlighting career as a guitarist and vocalist includes a live national television performance with June Carter Cash & Family, as well as a stint working with Cindy Wilson.
Baskin is the antithesis of your favorite character from "The Office"; he's found harmony between cubicle success and the rock 'n' roll lifestyle. By day, the affable 42-year-old Sandy Springs husband and father is VP of brand standards and strategic sponsorships for the world's 13th-largest company, overseeing branding at events such as the New York City Marathon. By night, Baskin jams and sings, with a résumé that includes the Cindy Wilson Band and the Hippycrickets (not to mention that moment with Cash and co.).
Now, Baskin's independently releasing his first solo album, I Sometimes Think. Co-written with Trey Hollingsworth, it's "a pretty pop-ish, love-song-driven thing," Baskin says. "I realized that with horror when I put it together."
Decatur-based Paste magazine likes it. The editors have chosen Baskin's tune "How I Feel" for inclusion in the November issue's CD sampler.
But what do his fellow ING execs say about his new release? Baskin recalls a recent moment when his boss's boss spotted him in corporate halls.
"He put his finger in my chest and said, 'I just heard your album.' They're just happy that it doesn't stink," Baskin laughs. "They're like, 'Oh my God, I'm so glad it wasn't awful.' You can get that at any company."
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