Scooter Braun is the Hustla
How a white kid from the North became a power player in Atlanta hip-hop
by Coley Ward
click to flip through (7)
- Adam Smith
- Scooter Braun calls himself a "power player" in the entertainment industry, but his business associates call him as a "hustla."
Page 5 of 5
When Braun leaves Vision with the members of O.D., they meet producer Frank Nitti outside on the sidewalk. Nitti says he has a studio just around the corner and Braun tries to convince the group to drop everything and go there to record a track. But it's nearly 3 a.m. and everyone is tired. They decide to do it another day.
As he gets into his purple Mercedes, Braun stops and pulls his Verizon phone out of his jeans pocket and checks his voice mail. Then he steps on the gas and zooms out of the parking lot and back out on the street, full speed ahead.
We also recommend ...
Latest in Cover story
-
A3C coast-to-coast 1
A field guide to what's probably the largest indie hip-hop festival in the world
-
Genius, with a Wu-Tang sword style 8
Or how I overcame 'the fear' by smoking three gigantic blunts with GZA
-
A3C's don't-miss list 1
From headliners like Big Boi to West Coasters like Ab-Soul to East Coasters like Freeway to ATL's own Danny!, this fest covers every corner of the hip-hop nation
- More »
Readers also liked…
-
Motion Family, Decatur Dan, and Phil the God lead rap's viral offensive 9
A new breed of Atlanta-based video directors mix creative vision with hustlers' ambition
-
Goodie Mob Against the Machine 1
The legendary group's first album in 14 years will definitely shock fans. But will it awe them as well?
-
20 most hated ATL bands, rappers, guilty pleasures, and electro douches — and why we love them 35
A totally scientific, improbably irrefutable, fair and objective survey with which you will most certainly disagree
-
Swimming Pool Q's 'A&M Years' revisited 1
Atlanta new wavers resurrect major label beginnings
