CD Release - White Bred

On VH1’s “The (White) Rapper Show,” 10 white MCs from all over the United States compete for $100,000 as they battle, rap and rep from the birthplace of hip-hop — the South Bronx. One of the 10 competitors is an Atlanta-born, UGA-educated artist named Shamrock, who spoke with Creative Loafing about his experience.</
What were you doing to further your career before “The (White) Rapper Show”?</
The great thing about Atlanta is there’s like a million and one showcases you can do, and it’s a great way to get noticed. But I was actually getting discouraged with that scene and started working on just making my music and my press kit really, really professional so that when opportunities presented themselves I would be ready.</
Were you nervous about how VH1 might present the show to the public? Did you worry that you might be seen as a gimmick?</
I knew there would definitely be a humor aspect and the whole reality-TV aspect to the show, but I was just hoping that people looking at me would see talent through all the humor and gags.</
They pander to racial stereotypes a lot on the show. Were you ever uncomfortable with that?</
Not really, because their biggest goal with the show was to get people talking about things like race in hip-hop, and white America and black culture. So when they talked about stereotypes and stuff like that, I chose to play around with it and have fun with it instead of letting it get to me.</
Are you signed now, or are you still looking for a deal?</
Well, to get on the show we had to sign a series of TV contracts saying that anything we get out of the show, as far as a deal, they have to go through VIACOM. But, that’s the game, I knew what I was getting into before I joined the show.</
When all is said and done, any regrets?</
No regrets at all. I was on the “A-team Morning Show” [107.9-FM] last week and I used to ride MARTA and see their billboards. You know how long I wanted to work for Creative Loafing? And now y’all are interviewing me.