Friday, December 21, 2007

DJ Drama's dramatic Billboard drop

Posted By on Fri, Dec 21, 2007 at 11:24 PM

dj-drama-cd.jpg

DJ Drama's Gangsta Grillz: The Album (released on Atlantic) may help legitimize the mixtape king in the industry's eyes, but it means nothing if the streets ain't buying it.

After debuting at No. 26 on the Billboard Top 200 chart, Drama's CD dropped all the way to No. 91 in week two. In a recent New York Times article, he blames the drop in over-the-counter CD sales on the industry's mixtape crackdown that started with his January '07 raid and arrest:

“Look at the last four or five years of hip-hop, and those who’ve really built names for themselves in the game, the majority of it comes from mixtapes, period. Without that, you don’t have any movements.”

To read the full story, click here.

In Drama's case, he may also be suffering from lack of buzz, since he failed to capitalize on all the unintended publicity his arrest garnered with a quicker release date.

You can read what DJ Drama had to say about that and plenty more in Mosi Reeves' interview with him by clicking here.

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