Tuesday, January 15, 2008

Rocko does him

Posted By on Tue, Jan 15, 2008 at 10:32 PM

rocko-album-art_edit.jpg

When word got out that Rodney "Rocko Da Don" Hill, R&B singer Monica's ornery boyfriend, snagged a deal with Jermaine Dupri's So So Def imprint, most people laughed at him. And when Rocko dropped a none-too-subtle ode to his fabulousness, "Umma Do Me," most people laughed at him again.

But it looks like Rocko's getting the last laugh. "Umma Do Me" has been in heavy rotation on Atlanta's radio stations and in its hip-hop clubs since last fall. DJs like spinning it because its mock-epic track, produced by Drumma Boy, blends nicely with Balis' beat for Shawty Lo's "Dey Know." Its repetitive hook — "Hey, umma do me" — manages to stick in your brain without getting on your nerves.

Next up: Rocko's debut album, Self Made, which is tentatively scheduled to drop in March on Def Jam. I'm not expecting much — these out-of-the-blue new jacks have proven to be more one-hit wonders than career artists with great debut albums. Perhaps he'll surprise us.

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