In 2001, U2 embarked on a massive tour dubbed Elevation. Cover bands soon came out of the woodwork, naming themselves after the concerts. As a result, the Atlanta-based quintet Elevation had to live down some false branding early on.
"U2 is an influence of the band maybe, but it has nothing to do with the name," lead singer Nathan Smith says, noting that fans quickly realized U2 and Elevation played different styles of music. "As the band started to find its sound, it kind of stopped."
Continue reading of Spotlight.
(Photo courtesy Elevation)