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Friday, August 29, 2008

Don't try this at home: Supreeme's new video "I'm Crazy"

[kml_flashembed movie="http://www.youtube.com/v/po9VnJM2cro" width="425" height="350" wmode="transparent" /]

When Creative Loafing gave Supreeme the Critics Pick for best hip-hop act last year in our annual Best of Atlanta issue (which drops again on Sept. 24), it threw a lot of cats for a loop.

Not merely because of the convoluted title we bestowed upon the trio — "Best Local Hip-hop Act That's Not OutKast" — but because they weren't one of the many snappers, trappers or OutKast clones that uphold the city's well-deserved rep as hip-hop capital of the world.

In other words, they're original.

Too original, in fact, to be called a rap group, which has almost become a cliché in itself. I mean, starting a rap group is like a rite of passage nowadays. I actually quit my last one to take this day job. Ah, but I digress progress.

Anyway, back to Supreeme — the poster group for post-adolescent (fill in the blank, hell it's Friday). The video above is for the song "I'm Crazy" from their new mixtape Silver Medallion, which predates their upcoming sophomore label release, Gold Medallion.

They shot it in one day using VHS, which gives it a real grainy, vintage look — like a bootleg horror flick made by a couple of film school dropouts. You'll recognize such classic Atlanta stomping grounds as Little Five Points and the club, Drunken Unicorn. Tom Cruz, King Self and Negashi are supposed to resemble criminal-minded zombies of some sort (per the setup, which you can pause the video at the beginning to read), but mostly they just look like themselves.

Rappers without anti-perspirant. Now take that and fill in the blank up above.

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