Friday, April 17, 2009
Music news 99X returns to Atlanta airwaves on 97.9 FM
Posted by Rodney Carmichael @Rappin_Rodney on Fri, Apr 17, 2009 at 2:37 PM
Since losing its frequency to the Cumulus co-owned Q100 (WWWQ-FM) in January ’08, alternative rock station 99X has been streaming online at 99X.com and broadcasting on an HD2 signal.
This morning, it returned to the FM dial at 97.9 FM. There won't be a morning show as of yet, but some of the same programming is still in place, according to the press release:
Loyal listeners will be instantly be familiar with the format and staff of the station. Atlanta native, BJ Kinard, anchors afternoon drive 3-7pm and also maintains Program Director duties. “This is the station that made me want to get into radio. It’s a very exciting time for me and 99X.” says Kinard. 99X station vet, Lewis, is the midday personality from 10am-3pm with Jillian as the night host 7pm to midnight. 99X is bringing back Organic X with Matt “Organic” Jones 7am to 1pm every Sunday.Programs and features that will continue include “Xposure,” featuring new and breaking artists; “Live X”, live acoustic band performances in the 99X studio attended by listeners; “Freeloaders,” a rewards program for listeners; and “Unplugged in the Park”, a Sunday night concert series including Organic X artists. 99X is looking forward to bringing back all the annual benchmark events it has delivered to Atlanta listeners over the years.
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Thanks for the story on 99X's return to the analog-radio airwaves. It would have been nice, however, if you'd included a little more information on why Cumulus Media made the decision to return it to the air after having so publicly pulled it to give Q-100 its more powerful transmitter. Was there pressure brought to bear by fans of the station on MySpace.com or elsewhere? Or was there some other reason related to business, profit or ratings? Just being an alt-weekly doesn't mean you get a pass on following the five "W's" of reporting: who, what, where, when and why.
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