Friday, April 17, 2009

A very bad week for Bow Wow

Posted By on Fri, Apr 17, 2009 at 6:14 PM

Earlier this week Bow Wow announced his retirement, making him the only 22-year-old American confident enough to hang it up during these recessionary times.

His recently-released New Jack City II was his last album with Sony, and he’s hinted at retirement for a while, including during this interview during the promotion of his ill-fated 2007 collaboration with Omarion, Face Off.

Still, what's strange about the declaration is that he made it after his new album flopped. It debuted at number 16 on Billboard, moving just over 30,000 units, which puts it on track to be the worst-selling CD of the seven he’s released. Everyone knows you’re supposed to announce your retirement before your album comes out, so you can pump up sales. Announcing it afterward is basically admitting you can’t hang anymore.

The whole thing was weirdly timed and coincidentally announced a day before another beleaguered star — Oscar de la Hoya — announced he was hanging up his gloves.

At least de la Hoya didn’t claim he was going into acting. Then again, de la Hoya doesn’t have a bit part on Entourage to hang his hat on.

Bow Wow’s public image isn’t in good shape. Boston Phoenix says he was too scared (or too much of a cretin) to play a recent roller rink party at a financially-strapped arena, even though he’d already been paid.

My guess is that the marginally talented spoiled punk was too much of a lazy coward to step off his tour bus, or he was never on it in the first place. Either way, he’s a fraud who has little regard for the tremendous repercussions of his arrogance.

Ron Mexico over at XXL.com is even harsher in its ethering of the pint-sized rapper. He writes:

Perhaps New Jack City II should have been an actual film pitch about how a privileged, sheltered youth discovers society’s underbelly as an entertainment industry insider. Foreshadowed by the 1993 declaration, “I wanna be a motherfuckin’ hustler. You betta ask somebody!”, Moss studies the likes of NWA, UGK, 2Pac and The Notorious B.I.G. while performing Disney-friendly music until he deems himself ready to head his own narcotics consortium, the murderously bloody CMB.

Blah blah blah… War with rival kingpins, Lil’ Romeo and former ally Soulja Boy… Blah blah blah… “You gone act like this over a fuckin’ SKEEZER! That’s SUPERHEAD! EVERBODY done had a turn!”

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