Monday, June 29, 2009
Music news Video: Zach Wolfe shoots Bobby Ray at Striver's Row
Posted by Rodney Carmichael @Rappin_Rodney on Mon, Jun 29, 2009 at 7:54 AM
Spotted at Lavish Life Social Club.
Looks like the rapper formerly known as B.o.B. is serious about taking his music to the next level.
Last Wednesday, Bobby Ray performed an acoustic set in celebration of his newly released mixtape B.o.B. vs. Bobby Ray. Zach Wolfe shot footage at Striver's Row, the new men's fashion boutique co-owned by Jason Geter of Grand Hustle (T.I.'s record label).
Whether you dig where Bobby Ray's headed or not, it's cool to see an MC signed to a major label (Rebel Rock/Grand Hustle/Atlantic) put his artistic evolution out on front street for all to critique. If anything, it proves the state of the industry is in total flux right now. Usually this is the kind of experimentation that goes on behind closed doors, and the end result is either shipped (yay) or shelved (nay) by the record label. Guess they're taking a wait-and-see approach, too.
Either that, or they're already sold on the end result and want to make sure the public is, so they're spoon-feeding us. Experiment away I say, as long as there are no instructional dance songs in the works.
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