Friday, September 4, 2009
Music news Lil Scrappy product placement, anybody?
Posted by Ben Westhoff on Fri, Sep 4, 2009 at 3:50 PM
Having recently signed to Disturbing Tha Peace, Atlanta rapper Lil Scrappy — best known for his "Neva Eva" collab with Trillville and his 2006 album Bred 2 Die Born 2 Live album on Lil Jon's BME imprint — released a mixtape The Shape Up last month, and now he's filming a video for his single, "Show Me Love," which also features Bobby Valentino.
So he's in serious grind mode. But it appears that he and his collaborators are fishing for dollars in non-traditional ways. In fact, for the right price even little old you can be in his video!
According to a press release put together by the single's producers The Middle Men, anyone can feature their product, artist or, hell, even themselves in the "Show Me Love" video, which is being filmed September 16th and 17th in downtown Atlanta. No word on the price tag, but interested parties should contact publicist Trea Day at treadaypr@gmail.com.
Make no mistake — this isn't as sinister as those surreptitious Marlboro ads in those old Superman movies. After all, most rap videos are already contaminated with corporate brands, what with all the MLB ballcaps and expensive liquor bottles featured, even if they're not always paid for.
But it is annoying. I suspect that in the end the "Show Me Love" video will be akin to another product-filled production, Talladega Nights; good, but ultimately clunky.
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