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Monday, November 9, 2009

Noise innovators Times New Viking raise the roof

click to enlarge WITHIN THESE WALLS: Times New Viking gives Born Again Revisited the business.
  • WITHIN THESE WALLS: Times New Viking gives Born Again Revisited the business.

Noise rock has never been mainstream; instead, it has historically targeted a narrow base of dogmatic fans and been released via small boutique labels on home-dubbed cassettes. In recent years, however, a larger crowd has taken notice, and as goes the crowd, so go those who want to sell ‘em stuff. In 2004, for example, indie giant Sub Pop released Burned Mind, a harsh, uncompromising record by Michigan trio Wolf Eyes. Concurrently, such tastemakers as Pitchfork began to pay closer attention. It all seemed to signify a paradigm shift: Noise, it would appear, was the new big thing.

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(Photo Courtesy Michael O'Shaugnessy)

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