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Wednesday, November 18, 2009

That Retail Chick presents industry dialogue w/Rico Brooks

11

Desiree Williams, aka That Retail Chick, is Atlanta's go-to-girl when it comes to all things retail in urban music. As the manager of Sound Shop in the Mall West End, she makes it her business to break down the business to independent artists desperate to get their grind on.

Tonight, she's inviting the city to eavesdrop on her conversation with record exec. Rico Brooks. It takes place at 7 p.m. at Desserts by Latrell, 581 Edgewood Ave. 678-705-3409. dessertsbylatrell.com.

For a preview of the conversation, check out this snippet from her recent blog post, The Death of Music Retail and its Effect on Hip-Hop Music:

At a very rapid pace, music retail is dying. There are many reasons for this and we have our opinions on where to point the fingers. Right now that is not important. However, it is very important for you to know what genre of music this death will affect first.

Hip Hop is probably the most influential type of music there is. It has more than put its stamp on pop culture. But that is not good enough, because it is getting harder to find your favorite new hip hop disc in stores. Here are a few examples of what is happening to Hip Hop.

  • Last week, Wale came out to a harsh reality. He thought he was hot, but some non traditional music retailers thought he was not and therefore bought very little to absolutely none of his debut cd. Fans relied on twitter to point them in the direction of the nearest music store to find #attentiondeficit.

  • A couple of weeks ago, Rick Ross’s group Triple C’s came out and sold a little over 12,000 copies. About 70% of these were sold at traditional/independent music stores.

  • After calling 3 Targets inside the city of Atlanta, none of them had the newest Lil’ Boosie Cd. It was released on September 15, 2009. They pull you off the shelf pretty fast there huh? (While on that call a customer asked for the Wale cd, I told the employee to send him to the West End. She relayed the message and said…”We never got that cd.”)

  • Then I decided to go on a hunt for an underground artist. Brooklyn MC Skyzoo’s debut release “The Salvation” was only available at 1 Best Buy out side the city of Atlanta. But they could not locate the disc in the store.

It is very important for me to say that this is not a shot at any store, record label, or artist. This is the harsh reality of the situation you may be in if you are a hip hop artist. And it is even more unforgiving if you are a hip hop fan.

Read the rest of the post at That Retail Chick.

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