Wednesday, April 28, 2010
Music news Quotable quote of the day
Posted by Gabe Vodicka @gabevodicka on Wed, Apr 28, 2010 at 4:48 PM
Is it too early in the day to talk about dicks? No? Good. Trojan's Magnum Condoms, the brand geared towards, ahem, plus-sized fellas, has launched an ad campaign called the Magnum Live Large Project. With the campaign comes an online contest where folks can download backing tracks from Magnum's site and lay down some hot condom-themed lyrics over the top. I'm not joking.
The spokesman for Magnum's first ever ad campaign? Atlanta's Chris "Ludacris" Bridges. The winner of the aforementioned condom-rap contest will win $5k and a trip to the A to be "congratulated onstage" by Luda at Hot 107.9's Birthday Bash.
Here's what Magnum marketing consultant Julian Long had to say to The New York Times:
“We’re looking for songs that encompass the Magnum lifestyle and what it means to live large — not just the size of the condom or what it’s put on but what it means to live large across the board ... We’re saying, ‘You know how to handle your business and we want to give you an opportunity to celebrate that level of understanding.'”
Get crackin', big-dicked dudes! (And little-dicked dudes with big inferiority complexes. Man, put down that Magnum. You know you ain't never gonna live large.)
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