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Friday, May 28, 2010

Bobby Creekwater is ready, Not Now But Right Now

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ESPN on the television, music in the background, chicken wings, and a group of friends discussing the most important topic on everyone’s mind as of late: Where is Lebron James going to play at his next NBA season? That was the scene as I walked into Bobby Creekwater's Castleberry Hills home.

With such a laid back atmosphere it’s hard to imagine that Creekwater has just released what could be considered one of his most pivotal mixtapes yet, Not Now But Right Now.

“This mixtape was very important because it allowed me to reconnect with my city,” says Creekwater whose major label flirtations took him so far from home that the city almost forgot about him. “To be supported by your own backyard is everything, for them to champion you is a great thing. The city raised me, it’s like my mother in a sense and for your mother to support what you’re doing is very important.”

The Atlanta native seems like he’s been on the verge of blowing up for quite some time now, but that has yet to transpire. Instead he’s stuck somewhere between burgeoning rap star and underground favorite.

“I can see why it’s that way because I’ve been taking the approach of an underground MC thus far,” Creekwater says.

Sitting in his living room wearing a white tee, basketball shorts and a fresh Atlanta Braves fitted over his trademark bald head, Creekwater has a calm, confident aura about him.

“I’m a lot more seasoned and a lot more aware of a lot of things, so going into this I knew what I wanted to do,” he says.

After a few short-lived deals, it seemed like Creekwater was finally going in the right direction when he signed a deal to Eminem’s Shady/Aftermath/Interscope in 2005. The move allowed him to see the other side of the music business while simultaneously creating a fever pitch buzz for himself with a slew of appearances and stellar mixtape releases.

Unfortunately the timing was off and an official album was never released to the chagrin of fans. Instead Creekwater decided it was time to move on, and in 2009 he and the label amicably split.

Since then, Creekwater has positioned himself as one to watch. Prior to his latest effort, he had two acclaimed mixtapes, Back to Briefcase 2 and Back to Briefcase 2: The B-Side, released earlier this year.

While the lyrics are still full of punchlines and memorable quotes, there's something refreshing about his newest work.

“Where some of the other things I released were a little bit more edgy or sometimes a little bit more hip-hop based, this is a little more refined and musical,” Creekwater says regarding the noticeable difference.

“This is definitely the beginning of something,” he declares. “If you pay attention from this particular project on, things are going to change and look a little bit different.”

(Photo from Bobby Creekwater's MySpace)

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