Tuesday, May 31, 2011

Watch Mastodon's Brent Hinds' fake commercial for Elmyr

Posted By on Tue, May 31, 2011 at 12:05 PM

Brent Hinds, guitarist and singer for Mastodon, has teamed up with Newmerica to produce this truly beautiful parody ad for Little Five restaurant and bar Elmyr. Poking fun at pharmaceutical commercials, the TV spot features Hinds as a victim of hunger, and only Elmyr's burritos can get his life back on track. And of course, the ad includes Hinds partaking in a variety of "life-affirming" activities, showing the guitarist chilling at a little league game, golfing, and even doing yoga. Really, I don't know why you're still reading this instead of watching it for yourself.

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