Wednesday, January 4, 2012

Pill's MMG move was always the wrong prescription

Posted By on Wed, Jan 4, 2012 at 2:28 PM

Get More: Music News

Update: MauriceGarland.com posted a new joint from Pill today, which, as he notes, is appropriately titled "It's All On Me."

It seemed like an odd fit from the beginning. But that didn't stop Asylum/Warner Bros. from pairing a scrappy MC from the underbelly of Atlanta with Miami's bawse of flash and pomp. From an image standpoint at least, Pill and Rick Ross respectively represented opposite sides of the game. It's no surprise that the force-fit failed.

In yesterday's interview with MTV's RapFix (above), Pill confirmed the rumors that he's no longer with Mayback Music Group, Rick Ross' imprint with Asylum/Warner Bros. In fact, Pill said, he never officially was.

"I never signed any paperwork with Ross. It was just my deal was over at Warner already," Pill told MTV — a fact made apparent by the arms-length distance at which Ross seemed to keep Pill since publicly welcoming him to MMG one year ago. Despite being featured on MMG's Self Made Vol. 1 collaborative album and on last year's cover of XXL with Ross and MMG, Pill's role seemed diminished compared to highly-visible MMG affiliates Wale and Meek Mill. "I never really went on tour with them; I never really did anything with them," Pill continued.

When CL featured Pill on the cover two years ago, he was the talk of the town — a street-certified rapper with a buzz so strong that the New York Times was even on his jock.

Newly signed to Asylum/Warner Bros. at the time, the label decided he'd fit best with Ross' Maybach Music Group imprint for marketing purposes. While Pill expressed thanks to Ross and company in the recent interview for the added exposure — after airing out his grievances with Asylum/Warner in a recent Twitter rant — it's obvious that dude was doing better at building a buzz on his own. According to MTV, Pill's lawyers are currently attempting to dissolve his Warner contract. Meanwhile, his next mixtape, The Epidemic, is on deck for an early 2012 release and there's still talk of him doing a collaborative project with Killer Mike and Big Boi.

Pill's Asylum/Warner Bros. case offers proof, yet again, that labels still haven't a clue how to market artists who don't fit the pre-stamped mold. But Pill's new year's resolve is right on time. Despite the slight blow to his street buzz in 2011, his image is still intact. And here's the best part: We may never have to see Pill in an ill-fitted suit again.

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