Thursday, January 5, 2012
Off Beat Don't be mad, Kanye West is hiring!
Posted by Rodney Carmichael @Rappin_Rodney on Thu, Jan 5, 2012 at 11:50 AM
I'm sure you've heard by now that Kanye West hijacked Twitter last night to talk about any and everything of import to Kanye West: fashion, education, value-added taxes in France, the Jetsons, and his new creative design initiative, named after his mother, DONDA. It wasn't a celebrity rant so much as his marching orders for the creative class, a celebrity manifesto to change the freakin' universe.
But the best thing about his near three-hour Twitter sermonette is his unwitting plan to stimulate the economy. That's right, y'all, Kanye's hiring like a mug:
I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist,teachers. DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel... To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.
I'd say we hereby nominate Kanye West the new Steve Jobs, but he's kinda already beat us to it. Lord knows the world needs a new perfectionist, like West, who makes things (music, fashion, film, design, fuck it, the world) so ingeniously innovative that we overlook his self-described inclination to be an "international asshole."
So far the Internet's response to Kanye's plan runs the gamut, from "this is great" to "that shit cray." But now is not the time for cynicism, people. There's a childlike sincerity to Ye's tweets that gives me Obama-sized hope for the future. Apparently, I'm not the only one. People are already applying to work for him. And you can, too, by sending your resumé to contactdonda@gmail.com. Unfortunately, copyeditors need not apply. As Kanye notes, but for the proliferation of grammatical errors in his texts, we'd never be able to gauge his level of excitement.
Comments (2)
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According to Dr. Richard Florida, Professor University of Toronto and author of The Rise of the Creative Class, states, Human creativity is the ultimate economic resource. The ability to come up with new ideas and better ways of doing things is ultimately what raises productivity and thus living standards. The great transition
to the current one is based fundamentally on human intelligence, knowledge and creativity.
Kanye is quite right when he states creativity will move America out of recession as Steve Jobs and Apple employed 21,360 people. Imagine those corporations sprouting up all over America. Unemployment would be wiped out.I created Fluke - The Wealth Building Game of Accidental Inventions to introduce players to the wild wild world of patent to create more Steve Jobs. Become a backer at http://www.upheavalmedia.net.
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Mr. Carmichael--I think this is a great article, and it shares a lot of pertinent information. I also feel that it is slightly distracting and holds a tone that I don't feel is necessarily beneficial. Anyway, that is my opinion, I would have liked to see something more constructive, although in the article's defense it covers all the bases. Thank you for the article. I think this is a great instance where Kanye West is honest. According to his twitter, he hasn't bought a car, etc. (check the facts--twitter) in 2 yrs. YET HE STILL RAPS ABOUT IT WITH JAY Z ON WATCHT THE THRONE??? What does that tell us? This is a great moment for twitter, hip hop, etc. Thanks for reading!
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