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Thursday, February 9, 2012

Beatz & Lyrics 2 Go: Vol. 2: The movement behind the mixtape

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  • LENS OF LIFE/FLIPBOOK SCREENSHOT

Beatz & Lyrics 2 Go: Vol. 2 dropped on Tuesday, and the only thing doper than the 22-tracks — featuring the likes of Atlanta-based MCs Stahhr, Clan Destined, Boog Brown, Stanza, Ekundayo, J-Live, Mike Flo, Sha Stimuli, Ultrabeast, Binkis Recs, Methuzulah, the 5ive, and more — is the concerted effort that brought it to fruition. Recorded last year during Atlanta's three-day annual A3C Hip-Hop Festival, the project involves 35 MCs, 17 producers, 13 visual artists, four DJs, four videographers, three sound engineers, two executive producers, and a photographer. Besides the actual mixtape, they've produced accompanying artwork, an interactive photo flipbook (below), and an eventual documentary of the making of Beatz & Lyrics 2 Go: Vol. 2.

"This is one big promotional campaign to get everybody we like to work with together and watch what happens when we leverage each others' resources," says project coordinator Amond Jackson, of Salem Psalms Productions, and one-half of the production duo the Bros. Dynamite.

A campaign of this scope isn't without precedent, but for it to congeal without the typical support or push from a label (major or independent) is nothing to sneeze at. In a genre blatantly commercialized by pop stars whose creative endeavors are often fueled by little more than the motivation to get money, it's a reminder that some still do it for the love.

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But there's also an appreciation for the inherent value built into this collective come-up. Jackson's partnership with WRFG-FM's "Beatz & Lyrics Show" host Jayforce has produced two previous mixtape projects. The latest edition was recorded at Salem Psalms Library and in the Unique Squared Mobile Studio onsite at A3C, where artists were given 30 minutes to lay down verses after selecting beats to flow over. The end result includes dirty, clean, instrumental, and acapella versions of all 22 songs, plus cover artwork for each single.

In support of Beatz & Lyrics 2 Go: Vol. 2, CL Crib Notes is helping to host its promotional mixtape competition sponsored by Beat Bashers. Between now and Feb. 28, listeners can vote for their favorite verse, beat, and corresponding artwork from the mixtape. Those who participate in the poll are eligible to win prize packs, along with the winning visual artists, MCs, and producers, by participating below the jump:

Interactive Photo Flipbook by Lens of Life


Beat Bashers Competition: Beatz & Lyrics 2 Go edition

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