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Wednesday, March 28, 2012

The Fever for Death Grips

Still can't believe Epic Records signed these guys. But it makes me smile inside, as does their new video, released yestiddy, for "The Fever (Aye Aye)." Saul Williams told me Death Grips was on his iPod - along with Lil Wayne - when we spoke late last year. The avant-garde, noise rap crew from Sacramento (featuring Wavves drummer Zach Hill, Andy Morin, and Stefan Burnett) explained to Wired magazine earlier this month, after releasing the visual for "Get Got," why creativity trumps expensive a$$ equipment when shooting vidjos.

They always shoot on cheap Canon video cameras and they've never made a video that costs more than $20. It works, and they even manage to throw in a few Bad Brains references with a lighting strike to the capitol building's dome.

The work feels heavily influenced by GIF culture and equally glitchy internet visuals. The production is so far away from what we see every day from the plastic-looking DSLR video that Canon and Nikon has made so ubiquitous. Catching a new video from Death Grips becomes a refreshing reminder that motion and music can be represented together and still innovate without having to invest in a hi-def, cookie-cutter capture format.

Definitely not your average rap flick - or group. Epic releases Death Grips new album The Money Store on April 24.

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