Damage control. That's what T.I.'s first single from his upcoming album, Trouble Man, is all about. With vainglorious lyrics designed to keep a frustrated female suitor from flying the coop, "Love This Life" sounds like the kind of rap Tip might've had to practice on his wife Tiny once or twice over the past few years. But T.I. smoothly treats the song's subject with distance, taking care to refer to the protagonist in third person while disussing the song with press at SXSW:
“It’s speaking to women, but from a man’s perspective,” Tip told XXL. “People who find themselves in a situation where the woman might say she wants to part ways with the man, but the man [is] like, ‘Let’s be sensible about this. You gonna leave all this? And go where?’ That’s what he is sayin’, the gentleman is sayin’.”
Then again, the song, produced by Mars of 1500 or Nothin', could easily be a sentiment meant for all of his female fans whose faith in him was no doubt tested by his back-to-back prison stints. But it's hard to deny Tip's reversal of fortune in recent months. Besides dropping the street-approved mixtape F*ck Da City Up, his VH1 reality show "T.I.'s Family Hustle" was a major hit both ratings-wise and in the successful reshaping of Tip's public image into something more akin to hip-hop's Bill Cosby. Gotta admit, those kids of his are damn cute. The show has been picked up for a second season.
Meanwhile, he recently dropped a video for "Hot Wheels" ft. Travis Porter that was shot in Creative Loafing's backyard aka Atlantic Station. If you squint you can see the office around the 4:10 mark. We usually charge location fees for that sorta thing, but we let Tip slide. This time.
The album Trouble Man is scheduled to drop in August 2012.
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