Monday, June 11, 2012

Video: 2 Chainz 'Turn Up' puts Club Ritz on blast

Posted By on Mon, Jun 11, 2012 at 4:00 PM

We got a sneak peek at the making of the Decatur Dan-directed "Turn Up" video several weeks ago; here's the finished product starring 2 Chainz and featured artist Cap 1. Producer Drumma Boy also makes an appearance.

I imagine videos like this look quite absurd to folk who don't live - or have any interest in portraying - this lifestyle. On one hand, it does bring to mind the Roots' video "What They Do" - which roasted every '90s "keep it real" hip-hop cliché at the time. On the other hand, have you ever been to Club Ritz on Old National Hwy. - where "Turn Up" was shot - on a Saturday night?

A proper critique of "Turn Up" would have to take into account the past decade-and-a-half of rap videos and their dizzying, reverse effect on the culture. A large part of mainstream rap is every bit of an absurd fantasy at this point, but that doesn't make the desire for it any less real.

It's kind of like questioning who's dream was more relevant - Martin Luther King's or Biggie's. A ridiculous question, sure. But you can't trumpet one without trivializing the other.

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