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Tuesday, July 31, 2012

4 reasons you should buy DJ Kemit's new album, Everlasting


Today is a big day for Atlanta music icon DJ Kemit. One of the architects of the city’s contemporary soul scene (having created and performed with groups like Arrested Development and The Chronicle) and the musical force behind events like Spread Love, Kemit is dropping a highly anticipated, brand-new studio album today.

Titled Everlasting, the project features production and creative direction by Kemit and vocals by a bevy of major league artists — Carl McIntosh (of the group Loose Ends), Jean Baylor (formerly a member of Zhané), Lady Alma, Eric Roberson, Osunlade, Choklate and many more.

So, at this point you should be launching iTunes or running to Moods Music, right? Well, just in case you need more reasons to snag a copy of Everlasting, we checked in with Kemit and asked him to tell our readers why they need to own his latest project. And here’s what he said:

1) The return of the word “soul”: “I really wanted to put that back into people’s vocabulary — and not only so they could talk about it, but they could feel it. This music can be played at events so people can have more soul in their world. Now, I’m not saying I’m the first one to [record new soul music]; we know the impact of Hidden Beach ... the impact of Robert Glasper ... Erykah Badu and [other artists]. So, I’m not the first to do it. But being a DJ and breaking a lot of those artists’ music in Atlanta when it came out ... I’m using what I know about breaking that music and now producing it [to let] people know that [soul] still exists.”

2) The artists: “There’s a lot of artists that I love and listen to and played at parties over the years ... and I wanted to use my musical abilities to push them out to other people that may not have been aware of them. All these artists are at the top of their game ... Carl McIntosh ... N’Dambi ... Frank McComb ... Eric Roberson ... KevChoice ... Sepsenahki [and more] ... where else can you go to get all these artists on one project?”

3) Uplifting themes: “I think where we are as a people in this world — the economic plight, the social plight, all this stuff going on with the [presidential] election, watching Africa be cut up and sold off to B.R.I.C. [Brazil, Russia, India and China] — I think people need something uplifting and something remind them of why we are here. [This is] music with a message.”

4) To prove to the establishment that this music works: “There is a market for people who need this music in their lives in these times ... I wanted to show major record labels, distributors ... that this music works. It can make money. You don’t have to pimp out our culture. I definitely have this thing against just seeing “trap music” and grills all over TV. We do some of everything: from rock to classical to country. We’re not just ... saggy jeans and a trap beat.”

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