Thursday, August 30, 2012

2 Chainz and Kanye's 'Birthday Song' video reaches height of artful absurdity

Posted By on Thu, Aug 30, 2012 at 2:49 PM

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A clown getting car-jacked, a 40-oz. guzzling midget, milk-sipping quadruplets, a dancing Pakistani, balloons everywhere, and more booty popping than a lil bit. Yeah, the new 2 Chainz and Kanye video for "Birthday Song" is full of it. This might be the most colorful, over-the-top visual depiction of ratchet reality ever. It's so absurd, it's artful. Shot in Yonkers, New York by director Andreas Nilsson, who's collaborated with Kanye West in the past, the video features several extended continuous shots, including one that follows 2 Chainz from the living room to the kitchen to the backyard without any cutaways.

In his recent interview with Sway of MTV, 2 Chainz said he had to rein in some of the director's wild ideas:

It's called 'Birthday Song,' so what do you think [of]? I think cake, balloons, candles, normal birthday stuff, but this guy just goes up the street, turns left and just keeps going left. He's telling me something like, 'I think it'd be nice if we put a cupcake on a girl's butt and shoot it off in fast motion, then blow up the cupcake.' So I said, 'Bro, come back home, come back!' "

So this is actually conservative compared to what could have been? Imagine that. Anyway, it's on my short list of best rap videos of the year — right behind Killer Mike's "Untitled," released last week. Pretty extreme tastes, I know, but hey I'm human, right?

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