In case you missed it, Grip Plyaz, pride of the Old Fourth Ward, released Purp, Wind & Fire last week via Vice.com and it's a good one. We all knew it was gonna be some top-shelf Atlanta hip-hop, though. Remember "Fuck That Hipster Shit?" That was just the tip of the dirty iceberg, and it's still one of Grip's strongest cuts. It's smooth, it's tough, and it makes Purp, Wind & Fire a contender in the hipster/anti-hipster post-modern paradigm - leaning and swerving. ... And everyone from Trinidad Jame$ and Go Dreamer to Rittz and Aleon Craft are featured all over the album as well. Press play already.