Mighty High Coup: ‘808’ boom rappers look to a bright future

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The most recent video for lauded dubstep producer Caspa’s “On It,” finds Atlanta hip-hop trio Mighty High Coup - Ricky Raw, Mr. SOS, and A-Bomb - partying in a black-lit living room, pouring a cereal bag full of weed into a bowl, followed by a drizzle of Olde English malt liquor. The video was filmed by the Atlanta-based video production team Motion Family, who’s worked with the likes of Young Jeezy and B.o.B., among dozens of others, and it’s the biggest break that Mighty High Coup has seen since Bassnectar repurposed their “808s” vocals for his own twisted “808 Track.” That song reached the number 5 spot on iTunes’ dance chart in October 2010, and appeared in a fourth season episode of AMC’s meth-addled drama “Breaking Bad,” titled “Bullet Points,” garnering over a million YouTube views.

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In the meantime, Mighty High Coup has gone on to release three full-length albums beginning with its 2010 self-titled debut, followed by Boom Rap a year later, and the group’s most recent offering, Dark Side of the Boom, which arrived in August. Coupled with the December 10 release of Caspa’s “On It” 12-inch, MHC has watched its trap-centric popularity rise above and beyond the hot boxed underground club circuit. “I’ve gotten hit up for more out-of-town shows in the last two weeks than any time in our career,” boasts Ricky Raw.