After riding aboard a start-up charter
chariot bus for nearly 20 hours, I'm hitting the ground running today as I follow an Atlanta musician, filmmaker, and start-up through each of the SXSW's three conferences. In addition, I'll also document the organized chaos of the 10-day festival in all its weird Texan glory.
Here's a brief introduction to the three people I'm following:
Phil Jones: Dog Bite's frontman heads to SXSW nearly a month after the release of his debut album, Velvet Changes. The lush and ethereal indie rockers recently finished a national tour with fellow Carpark Records labelmates Toro Y Moi. At the moment, Jones is spending some time in Los Angeles before heading to Austin to play six shows in four days.
Danny Madden: The Peachtree City native and director will premiere his new film, euphonia, tomorrow night. The captivating 53-minute feature, which depicts an adolescent male's growing obsession with a handheld audio recorder, looks at how technological dependence can adversely affect personal relationships. It's a theme that parallels Madden's personal lifestyle and in many ways runs against the social-media haven that SXSW has become. It'll be interesting to see how he makes it through his first in-person appearance at the Austin film festival (though he did win Best Animated Short last year with (notes on) biology).
James Harris: The 46-year-old Atlantan co-founded his latest venture N4MD, a third-party Flipboard publisher, after attending the SXSW Interactive in 2011. He returns this year with nine other SXSW rookies involved in Atlanta's start-up scene, guiding them like a Sherpa on the bus he's chartered. He'll also network and pitch his company to other notable companies while in Austin.
Check back next week for daily posts on how these three Atlantans fared at SXSW. I'll also be tweeting throughout the festival over at @MaxBlau.
SXSW-bound Atlantans: We'll be using the #SXSWATL hashtag. You should, too.
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