Monday, August 23, 2010

John Morse offers poetry for the rush hour

Posted by Wyatt Williams on Mon, Aug 23, 2010 at 9:00 AM

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  • Flux Projects
A couple days ago, I got a call from a friend who was in the car on the way to her therapist. Stopped in traffic, she had seen one of those signs, the type you typically see planted into medians and nailed onto telephones with get-rich-quick and weight-loss schemes, but this one read something like, "¿Hay accidente? Freud: no hay accidentes. ¿Pues, que paso?" (Google's mostly correct translation, if you need it)

She said she didn't see any phone number for a lawyer, "And what sort of lawyer advertises by quoting Freud?" Later, she told me that she'd kept thinking about the sign all the way to the therapist and then talked about it more there.

That sort of disruption of your daily commute might be exactly what artist John Morse is hoping for. With a little help from Flux Projects, Morse has installed 500 roadside signs around Atlanta that subtly subvert the language of advertising into insightful haiku. There are ten different haiku (only two are in Spanish, the rest are in English) among the signs and if you want to read them all, you'll have to find the signs themselves.

If you really want to track some down, Morse has supplied a map to all of the locations (though I imagine that'll change as some torn down for actual advertisements, stolen by thieving poetry fans, run over, and so forth). A relaxed approach, though, might be closer to the point: keep your eyes open and you'll be surprised by what you read.

Comments (6)

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Hah! I saw the Afghanistan one on the corner of Clairmont Road and Buford Highway, I was scratching my head for several miles. Glad you guys cleared it up.

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Posted by NadVertising on August 23, 2010 at 11:29 AM

Where is that guy who used to tear all the posters off the phone poles when you need him?

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Posted by oydave on August 23, 2010 at 11:41 AM

There is one on Monroe Dr. that I saw on the way home last night--it said something like "Garage Sale Today, buy our old crap so we can buy all new crap."

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Posted by Sarawara on August 24, 2010 at 12:09 PM

i saw one that said 'cash for your old gold, the value of memories measured by the ounce.' whoa!

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Posted by little ol' me on August 25, 2010 at 5:07 PM

btw 'oydave' it seems there's no need for 'the guy who used to tear off all the posters" ... somebody is obviously collecting these things as they have been disappearing faster than i can find them even using the flux map.

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Posted by johndog on August 25, 2010 at 5:12 PM

This is the worst idea I've ever heard of. I spend hours of my personal time removing illegal signs from my neighborhood. Now I read that these guys think that putting up more garbage is a good idea? When I read this article, I went back to look at the latest batch of signs I had removed, and sure enough some of these "art" signs were among them. Idiots!

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Posted by illegalsigns on February 7, 2011 at 12:19 PM
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