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Tuesday, July 19, 2011

Captain America saves Atlanta from "the boot"

Posted by Edward Adams on Tue, Jul 19, 2011 at 12:14 PM

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If you happened to be in Midtown this weekend, you may have noticed a brightly dressed, star-spangled, shield-wielding character walking around town, fucking with parking meters. Fear not, he wasn't part of a snatch-and-grab scheme but just the opposite. As part of a Paramount Pictures nationwide promotion, Captain America (no, not actor Chris Evans) added quarters to meters - giving people an additional 5 minutes of parking time.

In the film, Steve Rogers (Chris Evans), a frail and awkward patriot is subjected to a secret super serum that transforms him from a mousy soldier to the ultimate weapon. The serum gives Rogers enhanced speed, strength and agility. Armed with a red, white and blue armor and his iconic shield, Captain America joins the front lines to fight the evil axis fueled by Johann Schmidt aka the Red Skull (Hugo Weaving).

This cheesy, but funny stunt is just one of a slew of marketing tie-ins for Paramount/Marvel's upcoming release, Captain America: The First Avenger. Already, Dunkin Donuts and Baskin Robins have cashed in on the patriotic hero staple.

Captain America: The First Avenger opens nationwide, July 22.

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i think that it is quite funny that somebody wearing a Captain America custom is doing something like that. I think that online pharmacy should do something similar for advertising.

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Posted by billwatson078 on 01/05/2012 at 1:09 PM
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