Thursday, December 21, 2006

Research killed radio

Posted By on Thu, Dec 21, 2006 at 10:38 PM

What does it say about the nation�s taste in music when Atlanta�s �Thug Motivation� rapper Young Jeezy tops the SoundScan count for pop music sales, followed closely by �American Idol� winner Taylor Hicks?

First, hip-hop, aka, jip pop, continues to entrench itself into mainstream culture. Second, cross-marketing works. Third, it reflects the growing importance of trendsetters and tastemakers, the ultimate opinion leaders � and money-makers � for the largest media companies today.

But what happens when Nielsen SoundScan, the sales source for the Billboard music charts, has little interest in what you really want to hear? And do album sales necessarily reflect people�s varied moods and desire to be on the edge of what�s truly hot?

In your everyday, stuck-in-the-car commuting terms, the result is virtually no variety on the airwaves. It�s either crunk and R&B or �alternative� rock and country.

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