Tuesday, April 24, 2007

The "new" new Coke

Posted by Scott Freeman on Tue, Apr 24, 2007 at 8:08 PM

click to enlarge coke.jpg

I've always thought Coca-Cola's greatest marketing ploy was bottling tap water and convincing people to pay a buck a pop for it. But that was before now.

Someone dropped off the "new" Coke cans, which will now feature a biodegradable top with advertising. It kind of looks like the top you pull off of a yogurt container.

So, like a MARTA bus, Coke will now be advertising on its shell.

But, hey, it's biodegradable! It's, like, good for us!

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